Top 3 Tips for a Better Content Strategy

If you create posts on social media, a personal website, or through any other media platform, you’ve undoubtedly witnessed the effect of quality written content on your audience. By building engagement and fostering trust in your expertise, producing effective copywriting is an excellent way to improve your online content strategy. Although writing effective content for your website or other media platforms can seem like a daunting task a first, it’s certainly a skill that becomes easier over time. Most effective copywriters adhere to a few basic, proven principles:

1. First Impression: Is it Worth Your Reader's Time?

Your title is your first impression, and it needs to instantly convey why your writing is worth your readers’ time. A great title typically promises to solve a problem, convey value, or otherwise confer a benefit to the reader. It should be to the point. Not too cute, clever, or otherwise difficult to understand at a glance.

2. Can Your Readers Grasp Your Message at a Glance?

Just as you want your title to be easy to grasp, effective content is clear and easy to follow. It’s often helpful to break chunks of text into lists, bullet points, or short paragraphs.

3. Don't Let the Action Stop When Your Writing Ends

By the end of your piece, your readers should come away with a sense of purpose. Whether you want them to buy your product, subscribe to your service, or visit your website, this should come across in your writing.

Using Facebook Sweepstakes and Prize Giveaways to Generate Leads

If you are looking to generate leads quickly on Facebook, one way to do so is through sweepstakes and prize giveaways. These are promotions that you go through to generate a huge amount of interest in your brand over a short period of time. This is a great way to attract a wide-range of Facebook users as well.

The best thing about sweepstakes and prize giveaways is that they are extremely simple to get started. Plus, if you are able to offer something really worthwhile, you will be surprised to see just how quickly excitement grows around your company and offer. You will even notice a renewed interest in your business from customers who have already loved you in the past.

When you are creating these types of programs, remember to make the prize something Facebook users will really want to win. This will encourage them to participate in your giveaway, which will help grow your leads. Also, giving them additional entries for sharing the posts is a great way to get the word around to other users.

Creating sweepstakes and prize giveaways is definitely something that can grow your business quickly. However, do consider how this program will affect your business if it is successful. Some companies have made the mistake of offering too much and then not being able to follow through after their giveaway became extremely popular. Instead of falling into this trap, make sure you offer something that is easily achievable if large numbers of people express interest in your offer.

What Are You Doing for Sales Enablement?

Content marketing involves more than just driving leads and traffic. When done right, it should support prospects throughout the entire buying journey: from the moment they find you to the time that you close the deal. In fact, if you want them to come back as a repeat customer or refer you to their friends and family, it should even extend beyond the sale.

So what about sales enablement? What role does content play in sales?

Sales enablement content should to be very product- and customer-focused. These are things like product info sheets, buying guides, and case studies. There are three general areas you want to focus on: success stories such as client testimonials, interviews, and case studies; product content such as product sheets, demos, and overviews; and persona documents that show why your product is exactly the right for that prospective customer. For example, if you are a contractor and have been approached by a family rather than a business, you could provide content that shows how your company can help a family create their dream home.

One thing to remember: sales enablement content can only works if your sales team uses it! So make sure that marketing and sales are on the same track and communicating openly about what content is available, how to use it, and when.

Why Proper Content Development Is So Essential for New Product Launches

When you invest a considerable amount of resources into creating a new product, you do not want your efforts wasted because of a misguided introduction to the market. Instead of hoping that you can bring about your own success with your new product, you should consider content development services to give your new product the launch that it deserves and one that has the highest chance of success.

Introduce the Product on Social Media with High-Quality Posts

Whether you want to tease the product on social media or make a post about its release, aside from a quality product, the most important thing is to create high-quality posts to get people interested.

Get Fitting Content on Your Website

With any new product, there is valuable information that people will want to know to decide whether your product can satisfy their wants and needs and if it is worth purchasing. Your website is where the content must be exceptional as this is the main place where people will go for gathering information.

Create Effective Marketing Copy

If you plan on marketing the product with online ads, radio ads, magazine ads, or television ads, you want to make sure the content is engaging and finishes with a strong call-to-action to maximize success.

Sell the Product to Your Existing Customers

It is not uncommon for businesses to promote their new products to their existing customers, but this does not mean they will automatically want to purchase your new item. Ideally, you want to create unique ad copy for existing customers to make them feel appreciated and to advertise at the same time.

If you are interested in content development services for a new product launch, contact us.

How Can Outsourced Marketing Save a Startup Money?

Starting a business is an uphill climb made steeper by a lack of money, making it important to save on marketing costs whenever possible. The trick is to market cost-effectively as opposed to cheaply, because poor marketing can snuff a business out before it ever truly begins. Outsourcing the marketing function can save a startup’s money, while helping grow its clientele.

Lower Costs Per Lead

Generating quality leads requires effective campaign management and the right lead collection techniques. It’s also a process that takes real-world experience and technical competency, if it’s going to be done cost-effectively. Most startups do not have personnel with extensive marketing backgrounds, because entrepreneurs are typically technical gurus or innovators, not marketing experts. Marketing professionals can help drive down the cost per lead by leveraging their experience and knowhow.

Less Trial & Error

Marketing plans include a variety of online and offline marketing mediums, which in tandem are designed to attract the right types of clientele. However, it can take entrepreneurs a lot of trial and error to find the right mix of marketing programs to generate the right amount of interest in a new product or service. This trial and error period can lead to higher expenses, which in turn can make it harder to get a startup off the ground. Outsourced marketing services can make it easier to find the right marketing programs sooner, saving startup companies a lot of capital and effort.

Lower Overhead Costs

Maintaining a dedicated marketing workforce costs money in terms of salaries and benefits. In particular, benefits may be difficult for startups to pay given the limited funds they have to work with. Outsourcing to marketing professionals can lower overhead costs when capital is in short supply. The net result being a higher chance of success for startups, when they work with outsourced marketing professionals.

Marketing is something that many startups simply can’t do without, because it’s essential for bringing in new customers and enhancing brand awareness. Outsourced marketing professionals have the experience and knowhow to help startups fine-tune their marketing plans, helping them thrive during their first years in business. If you have a startup and need marketing, please contact us.