The interesting thing about PowerPoint design is that there are no set rules or standards. Regardless, we've seen some practices be more effective than others and decided to write down some Do's and Don'ts of PowerPoint design. We'll start with the Do's:
Create continuity
Your PowerPoint shouldn't change its tone with every other slide. You should have one general theme that creates continuity in your presentation. A great way to do this is to choose an appropriate color scheme and stick with it.
Include several elements
The great thing about PowerPoint is that you can add several different design elements. Consider adding videos and pictures to give your audience a break from written content.
Aim for a minimalist design
We'll get to this point later with some of the Don'ts of PowerPoint design, but we really can't stress it enough: keep things simple and organized. A minimalist PowerPoint design helps keep your thoughts clear and understandable.
Now, let's talk about some of the Don'ts of PowerPoint design:
(Don't) Go overboard on effects
There's nothing worse than ruining an otherwise great presentation by overloading your PowerPoint with bells and whistles. Not to sound rude, but nobody cares if your headlines and pictures spin or fade in.
(Don't) Use a distracting color scheme
There's a reason why PowerPoint offers built-in color schemes. That doesn't mean you have to use them, but you should at least take a page out of their book. Don't use a color scheme that features an all black background with yellow text.
(Don't) Do anything that takes away from your content
This point is a little more general, but it should always be present when you design your PowerPoint. You've got great information, so don't do anything that's going to take away from it. The only thing your PowerPoint design should do is help your audience understand your train of thought and argument.
To talk more about PowerPoint design, or anything else, please contact us. Thanks.